Thursday, February 1, 2007

Berlusconi 's 'Brad Pitt' moment


Berlusconi is at a turning point in his life. I call it a 'Brad Pitt' moment. Already he has issued his written apologia in the La Repubblica, which I would have countermanded had he thought to call me, which he didn't. People have yet to comprehend that we now live in a Showbiz world governed by the principals, or lack thereof, of Showbiz. Whether it is a 'Sweet 16' party, the purchase of a new car or a burglar ransacking a jewelry store, everything we do now days is caught by the camera and the rules established long ago by the old Hollywood studio moguls for how life on screen should look and sound still apply.

I was reminded of this last night when a fille sympa I'd met as she approached to ask Vincent Cassel for his autograph was setting up her Canon XL2 at the foot of the bed.

"Tu peux pas déplacer la bouteille de Veuve Clicquot vers la droite, si'il te plait?"

"Comme tu veux, ma belle."

She was thinking in terms of product placement for what she ostensibly intended to be a home movie. You've got to admire someone so attuned to the modern realities.

Taking this into account, Berlusconi needed to ask himself, "What would Brad Pitt do?" I think the answer is abundantly clear. Imagine the ramifications if only he had gone off to an African coastal resort with Mara Carfagna whilst denying that any attraction had preceded the event. That's entertainment! It would have catapulted both their careers while, at the same time, opening up new horizons and public sympathy for Veronica. Having parted with the conventions of the Silver Screen, Berlusconi has subjected her to the role of the vindictive wife should her smile be less than ebullient in her upcoming public appearances. He's also deprived the rest of us of the illusion that anything is possible--the mantra of our time.

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