In 'Branding' it is very important to create nomenclature that projects the image of the brand in question with all the nuance inherent to the brand. Integration of the entire product line bearing the brand is of equal importance--the DNA of the brand should reside in each and every offering and naming choices should reflect this.
Therefore, it is with great interest that I notice the Bush administration has authored a new brand slogan and applied it to one of its products. Namely, the Walter Reed Hospital. I think the slogan they've come up with, 'Mission Failure', is a good one. It implies that the mission failed; not any of us. It puts an objective feel to it and distances the catastrophe from any particular individual, not to mention any particular administration.
I expect that this slogan will soon be applied to the entire Bush Administration product line--from Iraq to New Orleans and including the 'Scooter' Libby scenario. In terms of brand nomenclature, it doesn't get any better than this.
1 comment:
je suis tout à d acord pour que ce titre de "Mission failure" soit le reflet de sa mission qui lui a été
accordé par vos citoyens depuis le début jusqu a la fin de sa presidentiable.
Walter Reed est certainement
l hopital ou l on acceuille ces
hommes revenus du front.
j avais vu un reportage à ce sujet il y a deux ans sur "Envoyé spécial" j avais pris peur en regradant ce documentaire.
Christian
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